Search Engine Optimisation (SEO) has been one of the most discussed topics in 2018 among website owners. The role of SEO in a website and content marketing is growing due to the rapid growth of competition. So there are now more resources, more companies offering SEO services, a wide variety of paid and unpaid SEO tools as well. But not much people give a concern about what they unintentionally harm their website with Bad SEO. It is not a new concept, just less acknowledged. Such lousy SEO can ruin your Google rankings.
You must understand the fact that not doing SEO at all is even better than doing Bad SEO. So, make sure you will not do the following Anti-SEO practices in 2019.
Writing Duplicate Content: When it is said SEO-friendly content, it doesn’t mean fitting trending keywords in any chunk of content irrespective of its quality or plagiarism meter. It doesn’t matter whether your content is useful, exciting or high-quality if it is already plagiarised in any way.
Using Spinners or Content generators: Most of the people think using some content generator tools or spinning tools can give them entry pass to become of one of the leading websites. You must understand that spun articles are diluted in quality and readability. It also contains a significant amount of plagiarism in case they are readable.
Keyword Stuffing: If you are thinking that stuffing too many trending or leading keywords in your website or article will rank your website on top, you are just delusional. Google or any search engine is too smart to be fooled. Overstuffing of keywords will be considered as spamming, so no SEO points there.
Paid Links: Throwing money on everything is not the solution every time. You need to be patient with your website and content to develop natural backlinks. Buying link is a bad SEO practice which even gives you success for a while, but the long run, it is SEO ‘suicidal’.
Accepting Low-Quality Content: In desperation of publishing more and more content, you accept low-quality guest blogs. It is like even you receive 8-year-old boy story to your website with no bar of standards. It won’t help you with SEO, so you better avoid that in 2019.
Avoiding Google Webmaster Tools: Well, you use all the tools in the world but still avoiding Google’s very own SEO management tools Webmaster. This ignorance can put you in bad books of SEO for Google. It offers invaluable information and insight to learn about SEO and website management. You can learn how to improve your SEO officially recommended by Google. This is not something to ignore in 2019.
Cloaking or Hiding Text: Hiding the real destination or source of the link, writing white text in white background page and other such cloaking tricks won’t work anymore. It has grown over Google or other Search Engines, so it will not make just negative impact on your SEO ranking. Those have been old days where it worked, but now you should never try that.
Developing Microsites: Again, it is like an old trick from an old school SEO cheat book which doesn’t work anymore today. Developing Microsites which will bring or redirect the audience towards your website to generate traffic is a much-known trick. If you think you can get away with it, this will be one of those Bad SEO factors which will destroy your Google ranking.
Slow & Crashing websites: If you often find your website crashed, unavailable or difficult to load, this is an alarming sign for the Bad SEO it is bringing in. You must do something to fix it before people or users make their mind about your website as often closed or not working. It is a matter of reputation and branding, as well. Your website is supposed to be load in less than 3-4 seconds and available all the time. Make sure you are using an efficient content management system like Wordpress to develop an all-time working website. Choosing an excellent web hosting service is a very first step towards this.
Ad Overloading: Stuffing your websites with numerous advertisements and popping windows won’t make you rich. On the flip side, it is going to make your website into Bad books of SEO. Especially if your content is not much convincingly excellent or good enough, and Google won’t appreciate the overloading of ads on your site.
You must understand that not doing SEO at all is a better option than going for Bad SEO. It will destroy your Google ranking and affect your credibility and branding as well. To prevent that in 2019, you must first avoid poor-written blog post, duplicate content or artificially generated/spun content as well. Also, try to go for natural backlinks, not buying it. Control the number of advertisements and avoid using the old cheat tricks of SEO which today will severely affect your Google ranking. If you cannot make sure doing search engine optimisation, try to not at least go for Bad SEO as it will pull you backwards.