The logo is essential to a business. It not only helps in brand-building but also aid to deliver the message/value the brands stand for. A logo is the first element of a company’s visual identity. It is a powerful tool that can help you gain more customers and retain old ones. As powerful as a logo is, it is equally hard to design it. Whether you design it yourself or hire a professional, if it doesn’t justify the sentiment of your business, it is of no use. Moreover,...
CSS Minification is used to remove unnecessary spaces, comments, and characters of the CSS file so that the size of the file gets reduced. Not just the CSS file but as well as the JS file and HTML files can be also be minified to reduce the size of files. Now it has become very important to optimize the file because Google and other search engine penalize the web pages with low loading speed. Not just the text but the images, videos if any should be optimized so that...
Search Engine Optimization (SEO) has been one of the most discussed topics in 2018 among website owners. The role of SEO in a website and content marketing is growing due to the rapid growth of competition. So there are now more resources, more companies offering SEO services, a wide variety of paid and unpaid SEO tools as well. But not much people give a concern about what they unintentionally harm their website with Bad SEO. It is not a new concept, just less acknowledged. This Bad SEO can ruin...
Google is not killing SEO! I know there are fears of the recent algorithm updates by Google to influence search results that have changed the SEO game. The primary goal of Google is not to sideline effects of SEO; the focus is on improving efficiency of the search engine. While it is true that part of SEO is killed, there are techniques that remain unchanged. It is difficult to identify suitable SEO techniques, especially if you are new to blogging. Here are some of the techniques that guarantee you...